About John Crane

John Crane, Director 
John Crane has being creating images for over 20 years for a broad spectrum of uses. From documentaries to commercials to personal use for companies and individuals.  If you have a project that you are thinking about, considering or actively pursuing do hesitate to call John at 415.847.5054. Or email john@johncranefilms.com. 

The adrenaline of a good idea...

Do people like their own ideas best? Or do the best ideas simply become your own?
Great ideas grab deep emotions that inspire action. They offer solutions to problems that are consciously or unconsciously bubbling just below the surface. Great ideas offer hope and inspiration. And they give you satisfaction. They resolve dilemmas. They often appear like magic - even in your sleep - crystallizing in an instant. And they are universally, lovingly welcomed. And although they can be hard to come by, you know one the second you see it.

People love journeys.

People love discoveries - especially their own discovery. They love a surprise, adventure, new things, novel ideas, and they like drawing their own conclusions. So instead of being told what to do, people prefer to be nudged, not dragged. Spoken to, not lectured at.  They like journeys instead of commutes; old found objects because they are new in their own novel way; and living a life they invented instead of molded.


There are a lot of moving parts in a film and to create one you have to be good at many things. You have to be adept at being multifaceted. Polishing a script, tweaking HD, trimming lights, and finessing the final sound design. Adding the right words and modifiers in a script are as critical as the right notes or sfx level in a soundtrack. Attention to detail is how you create mood, tug on the emotions, make a story larger than life...and connect in a way so natural that it all makes sense because this is how you think. This is the way it should be. This is how you would do it. This is how you can do it.
The best ideas make you believe it was your idea. And maybe it would have been, if you had thought of it.  But that's where our job comes in. We make you think about it.

John Crane writes, directs, edits and produces HD commercials, short films, event videos and for corporations, entrepreneurs, individuals, and non-profits.